Freight Hero, an AI logistics company automating back-office operations for freight brokers, raised $5 million in seed funding led by Field Ventures, with participation from Flybridge Capital, Tip Top VC, and Front Porch Venture Partners. The investment will accelerate product development, expand engineering and operations teams, and grow the platform into additional brokerage functions.
Delivering AI-Powered Freight Operations
Instead of selling software, Freight Hero provides an AI-driven operational service that manages the full freight lifecycle, from rate confirmation to proof of delivery. AI agents handle more than 90% of routine load interactions, while human specialists step in for complex situations requiring judgment.
"Everyone in this industry is selling AI as a technology product, and that's the mistake," said André Luis Martins Filho, founder and CEO of Freight Hero. "When you sell broker software and promise results, you're handing them the responsibility to make it work. ROI depends on implementation, adoption and change management, which are hard to get right. We do the opposite. Brokers pay a flat fee per load, and we run it end-to-end as an extension of their team. If it doesn't run efficiently, that's on us."
Scaling AI Services for Logistics
Freight Hero has managed more than 50,000 loads and processed millions of carrier communications, helping customers reduce operational costs while improving service quality. The new funding will support expansion into billing, accounting, carrier sales, and broader go-to-market initiatives.
"Traditional industries like freight brokerage don't have large software budgets, but instead have enormous labor budgets," said Jillian Williams, Partner at Field Ventures. "AI alone struggles to properly serve these markets because of the operational complexity. Freight Hero reduces that friction by focusing on outcomes, doing the work for the customer rather than giving them a tool. We believe this model defines this next era of innovation, and Andre is exactly the kind of domain expert we need to build it."
"Freight brokerage was built on trust, on carriers and brokers who knew they could count on each other," said Ted Alling, co-founder of Dynamo Ventures, former CEO of Access America Transport and an early Freight Hero investor. "Two decades of paperwork and tracking buried that trust. Logistics is full of businesses too relational to fully automate, too heavy to run without help. Freight Hero is the first company to nail that balance. I believe the model holds up across the whole industry, not just brokerage."