Lighthouse, the leading commercial platform for the travel and hospitality industry, today announced the acquisition of The Hotels Network, the top provider of marketing personalization technology focused on driving direct channel growth for hotels. This strategic acquisition merges Lighthouse’s commercial intelligence platform with The Hotels Network’s AI-powered marketing solutions.
"The Hotels Network team has built exceptional technology that helps hotels drive direct bookings through personalized marketing and conversion optimization," said Sean Fitzpatrick, CEO of Lighthouse. "By integrating the marketing capabilities from The Hotels Network with the existing market demand and pricing data in the Lighthouse platform, we're enabling hotels to transform market intelligence into personalized guest booking experiences that grow revenue through direct channels."
Established in 2015, The Hotels Network currently supports over 20,000 hotels across more than 100 countries. The client portfolio includes renowned hospitality brands such as Minor Hotels, One&Only Resorts, H World International, and Preferred Hotels & Resorts. The Hotels Network consistently delivers strong results, with hotel partners experiencing an average 32% increase in direct bookings.
Personalized marketing and tailored offers have become essential components of the commercial technology stack, as hotels aim to elevate digital guest experiences and strengthen direct revenue streams. The Hotels Network stands out as the only platform in the market that integrates pricing data, predictive personalization, and cross-channel marketing in one unified cloud-based system. Through real-time user behavior analysis, advanced predictive algorithms, and proprietary AI agents such as KITT, The Hotels Network empowers hotels to attract, engage, and convert travelers from the initial digital interaction.
"Joining Lighthouse accelerates our mission of helping hotels worldwide to maximize their direct channel potential," said Juanjo Rodriguez, founder and CEO of The Hotels Network. "Our combined AI capabilities and commercial intelligence will give hoteliers a powerful edge to elevate their direct booking strategies to capture more revenue."
Lighthouse continues to scale its commercial platform by investing in innovative technologies that meet the strategic needs of global hotel brands. The addition of The Hotels Network further strengthens Lighthouse’s suite of capabilities, which already includes pricing intelligence, business intelligence, benchmarking, parity management, and other tools tailored for hospitality commercial teams.