Valid, an AI-driven ad agency transforming digital advertising, has secured a $5.5M seed funding round led by Canaan Partners. This latest investment increases total funding to $7.3M, with participation from existing backers Neo and JVentures, along with strategic investors such as Steve Huffman (CEO of Reddit) and Scott Banister (inventor of search ads).
Unleashing Advertising’s Full Potential
Digital advertising remains an essential yet underutilized tool. Major corporations and high-growth startups alike invest heavily in ads, contributing to 2% of the US GDP. When executed effectively, digital ads offer limitless scalability.
Despite this potential, the fragmented adtech landscape complicates access and efficiency. Current solutions require extensive expertise and manual effort, leading advertisers to rely on traditional agencies. Currently, 80% of advertising budgets flow through agencies.
Agency inefficiencies are well-documented — excessive overhead, sluggish operations, and inconsistent performance. High costs and reliance on manual labor limit effectiveness, while emerging technologies capable of optimizing ad performance remain underutilized.
A new approach is necessary — one that leverages technology, prioritizes efficiency, and places return on ad spend (ROAS) at the forefront.
Introducing Valid
The first AI-native ad agency is redefining the space. Valid ensures continuous positive returns on advertising investments, managing every aspect from attribution to ad execution.
Delivering Impact
Within months of launch, Valid has generated millions in revenue for clients spanning mobile apps, B2B SaaS, and e-commerce. Recent achievements include:
- Scaling from TestFlight to 200k users
- Boosting ROAS from 0 to more than 2x
- Cutting customer acquisition costs (CAC) by 80%
And this is just the start.
The Future of Advertising
Valid is built for longevity, following in the footsteps of agencies that have navigated every major shift in advertising. Now, an AI-powered transformation is underway.
Unlike previous models, operational capacity is no longer constrained by human limitations. This evolution enables businesses of all sizes to access powerful advertising strategies. With Valid, a local retailer can implement campaigns as effective as those of global brands.
Image credit: Valid