Yottaa, a leader in digital experience optimization for eCommerce, has announced the acquisition of SpeedSense, a pioneer in web performance consulting and the creator of Sensai technology. This acquisition enhances Yottaa’s Web Performance Cloud and Web Performance Services, marking a strategic step in consolidating the fragmented digital experience monitoring (DEM) market.
By integrating SpeedSense’s Sensai technology with Yottaa’s Web Performance Cloud, brands gain the ability to measure revenue impact across the entire customer journey — an industry-first capability. Traditional DEM solutions often provide fragmented insights on an application-by-application basis, while the combined solution offers eCommerce teams a comprehensive view. Full-spectrum performance data from real users, Google Core Web Vitals, and third-party applications critical to composable commerce now become accessible.
“At Yottaa, we believe web performance isn’t just about faster page loads — it’s the ultimate revenue lever,” said Mike Dickerson, CEO of Yottaa. “By uniting Yottaa and SpeedSense’s technologies and incorporating their proven web performance consulting practice into our Web Performance Services division, we’re giving eCommerce teams the tools and insights they need to turn speed into a competitive advantage.”
The addition of SpeedSense’s experienced web performance consulting team expands Yottaa’s strategic capabilities. With nearly six years of successful partnerships with leading retailers and digital agencies, these experts provide tailored consulting to diagnose performance bottlenecks, optimize user experiences, and drive measurable revenue growth.
“We’re excited about the value our combined technologies can bring because we share a vision that improving web performance directly boosts commercial performance,” said Darin Archer, Chief Product Officer at Yottaa. “It’s not just about tracking page load times, it’s about empowering marketing, eCommerce, and development teams to focus on what truly drives revenue.”
The combined platform addresses gaps left by traditional tools like Google Lighthouse, which primarily rely on lab-based testing and often overlook critical nuances in real-world user experience. SpeedSense’s proprietary Site Speed Health score complements Yottaa’s real user monitoring (RUM) technology, which captures unsampled data across all browsers — not just Google Chrome — along with a third-party Performance Impact Rating (PIR) for deeper and more actionable performance analysis.
“In today’s competitive eCommerce landscape, teams are expected to do more with less — attention spans are shrinking, traffic is eroding, and margins are tighter than ever,” added Shawn O’Neill, Founder and CEO of SpeedSense. “Most brands don’t have the resources to build an enterprise-level web performance function in-house. By joining forces, Yottaa and SpeedSense are delivering a first-of-its-kind solution that blends advanced real-user monitoring, edge acceleration, and third-party management with hands-on developer expertise and behavioral insights from Sensai. This empowers digital teams to take precise action to improve their website’s performance and the health of their businesses.”