We all know that LinkedIn can be used as a powerful tool for professionals to build a personal brand, grow a network, and attract work — but only if used intentionally. Our LinkedIn Writing Sprint program, developed by experts from the Top Voices Team and tested by over 800 professionals, reveals exactly what works.
Why Consistent Posting Matters
Regular, thoughtful content positions you as an expert, builds trust, and creates long-term visibility. The main reason to post consistently becomes clear when you look at the numbers because it directly impacts your reach and results, like our sprint participants who posted 2–3 times per week for four weeks saw, on average:
- +218% more profile views
- +143% connection requests
- Leads from recruiters and clients after 3–5 posts
And participants who didn’t post consistently saw almost no change, even with optimized profiles. The takeaway here is that consistency turns passive observers into real opportunities.
Best Time to Post
For our sprint, we analyzed over 2,100 LinkedIn posts to identify the best days and times to post and here’s what we found:
- The best-performing time is 9:00 AM local time (peak browsing window before work starts)
- Monday, Tuesday, and Thursday had the highest engagement
Content Types
Expert Posts
- What to post: Break down real problems, share how you solved them, or react to news through your lens
- Format tip: Use list format or short paragraphs for scannability
- Frequency: 1–2 per week
- Works best for: Consultants, freelancers, marketers, and domain experts
Just like here: Jack Kuveke wrote an expert post that started with: “A founder asked me this...”
He used a real question as a setup, followed by his expert answer. It felt organic and helpful for the audience.
Personal Posts
- What to post: your growth, career moments, or professional lessons
- Tie a personal moment to a business insight (e.g., “What I learned about hiring from running a marathon”)
- Add a photo — posts with personal images got 46% more engagement on average
For example, Lauren Goodell shared a post titled “What my brother’s wedding taught me about B2B sales.”
She took a personal moment and tied it to a valuable insight, making the post both memorable and relevant.
People don’t follow you for your niche — they follow you for you. If your career shifts, your audience stays if they trust the person behind the posts.
Product/Service Posts
- Don’t pitch. Explain what problem your product solves
- Share behind-the-scenes, lessons learned, or results achieved
- Use screenshots or visuals to increase post time and shares
Here is how Jimmy Slagle shared that he spends two hours every morning analyzing AI tools.
Instead of letting people waste that time themselves, he compiled his insights into a downloadable guide.
Show, don’t tell. And always tie the product story back to the human story.
What to Avoid
- No call to action: Posts that don’t invite engagement have 62% fewer comments
- Too much jargon: Clear > clever. Plain language works better
- Overusing hashtags: 2–3 relevant hashtags are optimal. More = less reach
Posting Framework That Converts
During our sprint, we followed this schedule, which helped participants strategically distribute content types and achieve better engagement:
- Monday: Personal post
- Wednesday: Expert insight
- Friday: Light promo or "what I'm working on"
Posting consistently for 3 – 4 weeks in this format helped build visibility fast and turned cold networks into active, engaged ones. This isn’t about going viral. It’s about being visible to the people who matter.
If you’re serious about growing your LinkedIn presence, improving your writing, and turning your feed into a consistent inbound channel — check the LinkedIn Writing Sprint program made by experts from The Top Voices Team.
It’s your “right time” to show up on LinkedIn. Because your next client, job, or opportunity? They’re already scrolling. Make sure they see something worth stopping for.