Marketing

Marketing is a cornerstone for business success, focusing on building brand awareness, attracting customers, and driving revenue. Effective marketing strategies leverage digital platforms, social media, and targeted content to engage audiences and communicate value propositions. From customer persona development to conversion tactics, understanding how to create compelling campaigns and sustain engagement is vital. Innovating within the marketing field can lead to competitive advantages and greater business impact.

Marketing Startups

March 26, 2025

3 min

Building with Experts: A Case Study in Co-Creation and Organic Marketing

Levelty merged product development with marketing by collaborating with therapists, turning insights into content, partnerships, and organic user growth.

Marketing Startups

March 18, 2025

2 min

Gradial Secures $13M to Reshape Marketing Operations with AI

Gradial raised $13M Series A to streamline marketing ops with AI, automating workflows and reducing content deployment times from weeks to minutes.

Marketing Startups

March 11, 2025

6 min

Rethinking Seed-Stage Startup Traction and Why to Ignore It

Early startup traction shows weak correlation with valuation. Focus on founders, not short-term growth, which is often manipulated.

Growth Startups

December 19, 2024

3 min

My Startup's First 100 Customers Came From Reddit

Getting your first 100 users isn't easy. Here's how I do it with Reddit, where most people don’t care about your products and hate advertising.

Marketing Startups

December 16, 2024

5 min

Scaling Minds, Not Numbers: The Startup Marketing Hack You’re Not Using

We startup people are metrics junkies — watching conversion rates like stock tickers, hoping some magic number will unlock unicorn status.