Marketing

Marketing is a cornerstone for business success, focusing on building brand awareness, attracting customers, and driving revenue. Effective marketing strategies leverage digital platforms, social media, and targeted content to engage audiences and communicate value propositions. From customer persona development to conversion tactics, understanding how to create compelling campaigns and sustain engagement is vital. Innovating within the marketing field can lead to competitive advantages and greater business impact.

Marketing Startups

March 11, 2025

6 min

Rethinking Seed-Stage Startup Traction and Why to Ignore It

Early startup traction shows weak correlation with valuation. Focus on founders, not short-term growth, which is often manipulated.

Growth Startups

December 19, 2024

3 min

My Startup's First 100 Customers Came From Reddit

Getting your first 100 users isn't easy. Here's how I do it with Reddit, where most people don’t care about your products and hate advertising.

Marketing Startups

December 16, 2024

5 min

Scaling Minds, Not Numbers: The Startup Marketing Hack You’re Not Using

We startup people are metrics junkies — watching conversion rates like stock tickers, hoping some magic number will unlock unicorn status.

Marketing Growth

December 3, 2024

5 min

30 X/Twitter promotion Tools: The Complete Guide to Growing to 10K Followers in 2024

Since Elon Musk bought Twitter 2 years ago, the platform has revived, transforming from decline to growth and drawing a rapidly growing active audience.

Growth Marketing

December 1, 2024

8 min

Building a Community that Lasts: 8 Tips from the Founder of R-Founders

Most of us probably don’t think of community-driven products as serious businesses or the best way to improve customer retention.