Marketing

Marketing is a cornerstone for business success, focusing on building brand awareness, attracting customers, and driving revenue. Effective marketing strategies leverage digital platforms, social media, and targeted content to engage audiences and communicate value propositions. From customer persona development to conversion tactics, understanding how to create compelling campaigns and sustain engagement is vital. Innovating within the marketing field can lead to competitive advantages and greater business impact.

This section is curated by:

Anna Lebedeva

Co-founder, The Top Voices media

Co-founder of The Top Voices media, Anna brings 15 years of marketing experience across agencies, IT hardware, SaaS B2B, and her own media company, including leading Semrush's marketing from its early days to a successful IPO. She has deep expertise in SaaS, martech, and tech landscapes, and understands business, tech products, and people. Anna built marketing teams of 50+ professionals across the USA, EMEA, and LATAM. An international speaker and award-winning marketer, she excels in strategy, project management, and full-cycle marketing. Also a certified yoga teacher with education in psychology and group dynamics.

May 9, 2025

1 min

Hip Pop Taps Bottled Imagination for PR Brief

Bottled Imagination wins PR brief for Hip Pop, leading kombucha brand, to drive creative campaigns and press activity.

Growth Marketing

May 2, 2025

5 min

How to Post on LinkedIn: Grow Your Network Fast

Consistent, authentic LinkedIn posts build trust, boost visibility, and turn passive viewers into real professional opportunities.

May 2, 2025

2 min

Paramark Raises $8M to Reinvent Marketing Measurement

Paramark raises $8M to help marketers measure true impact and optimize spend with a transparent, AI-native marketing measurement platform.

Marketing Roundtable

April 29, 2025

15 min

Expert Opinions on Effective Marketing in 2025 | Part 2

Part two of our roundtable on Effective Marketing in 2025: top channels, high-ROI strategies, and growth tactics under budget constraints.

Marketing Startups

April 28, 2025

6 min

Top Marketing Trends for 2025, Backed by My Real AI Startup Experience

Key marketing trends for 2025 include unified data, AI personalisation, RAT marketing, VIP loyalty and location-based strategies.

This section is curated by:

Anna Lebedeva

Co-founder, The Top Voices media

Co-founder of The Top Voices media, Anna brings 15 years of marketing experience across agencies, IT hardware, SaaS B2B, and her own media company, including leading Semrush's marketing from its early days to a successful IPO. She has deep expertise in SaaS, martech, and tech landscapes, and understands business, tech products, and people. Anna built marketing teams of 50+ professionals across the USA, EMEA, and LATAM. An international speaker and award-winning marketer, she excels in strategy, project management, and full-cycle marketing. Also a certified yoga teacher with education in psychology and group dynamics.

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