Paramark raises $8 million in funding to support the mission of transforming marketing measurement. The new capital includes a $6 million seed round led by Greylock, following a previously unannounced $2 million pre-seed. Support also comes from notable angel investors, including former CMOs at Dropbox, Salesforce, and Amazon, as well as advisors such as the CMO of Figma and the CCO of OpenAI.
Founded to address the growing frustration faced by modern marketers, Paramark emerges in response to the increasing difficulty of demonstrating marketing impact. With tighter budgets and heightened demand for provable results, the existing tools — often inaccurate, unaffordable, or opaque — fall short of meeting today’s standards.
The marketing landscape is evolving rapidly. Rising demands for profitability require marketing teams to prove incrementality, or risk budget cuts. Simultaneously, the expansion of media channels and shifting consumer behavior further complicate performance measurement. Traditional attribution methods are increasingly unreliable due to privacy regulations and tracking limitations, often underrepresenting the influence of brand marketing, paid social, influencer campaigns, and out-of-home advertising.
Paramark introduces a solution designed to bring transparency and rigor to marketing measurement. Described as a platform for understanding true incremental impact, Paramark empowers marketing and finance teams to make data-driven spending decisions. Since launching an alpha version in 2024, the platform has already earned the trust of brands like Square, ClickUp, Speak, and Chime.
Built on proven statistical methods rather than black-box attribution, the platform integrates three core components:
- Marketing Mix Modeling: Clarifies the relationship between marketing investments and business outcomes, enabling smarter budget allocation.
- Incrementality Testing: Facilitates controlled experiments to isolate the impact of individual channels or campaigns in environments with incomplete data.
- Forecast and Planning: Converts measurement insights into actionable budgeting guidance to support growth initiatives.
“Measurement is just the beginning,” states Paramark’s team. “The long-term vision is to build an AI-native Marketing Operating System — a platform that doesn’t just measure impact, but helps marketing teams plan, execute, and optimize their investments in real time.”