Kevin Indig (ex-Dropbox, Reddit) analysed Sparktoro's recent study on the steep decline in clicks to the open web from Google since January 2023.
In his LinkedIn post, he stated that clicks to Google's own properties are increasing and shared some other significant takeaways:
The SEO traffic market is shrinking, making it more competitive.
New/trending keywords probably offer the biggest opportunities.
You want to be very thoughtful about which keywords you target because you need to go after them with high effort to get traffic.
Seo Shifts: Declining Сlicks to Open Web, Rising Competition, and Strategic Keyword Insights
Stay Ahead in Tech & Startups
Get monthly email with insights, trends, and tips curated by Founders
Read also
Choosing the Right Marketer for Your Startup
The main job market challenge is finding developers crucial for product success, but marketers are vital too; 22% of startups fail due to weak marketing.
Framework to Understand Brand and Performance Marketing
Sarah Emmott and Holly Chen, ex-Slack and Squarespace, offer a framework for startups to balance brand and performance marketing.
Google’s AI Aftershock: Expert Explains How to Thrive in the New Search Landscape
Google recently dropped a bombshell on the search world, shaking the foundation of how we find information online.
How to Generate Publicity to Attract More Investors for Your Startup
But publicity helps achieve another important thing for a startup – attract potential investment.
How to Make Your Website's Messaging Clear to Your Audience
Too often, startup homepages fail to clearly communicate what the product does, who it's for, and why it stands out.