
5 min
Solving the Budget Allocation Challenge with Marketing Mix Modeling
Marketing Mix Modeling helps optimize budgets using aggregated, privacy-safe data as traditional tracking loses effectiveness.
Growth is a primary objective for businesses looking to scale. It requires a blend of strategic planning, efficient processes, and adaptability to market conditions. From customer acquisition and retention strategies to leveraging data-driven decisions, businesses must focus on sustainable expansion. Scaling a company effectively involves ensuring that the business model remains profitable, the product or service meets evolving customer needs, and the operational infrastructure supports increased demand.
This section is curated by:
Peter Kireev
Co-founder and CPO, Reliz
Seasoned entrepreneur, Co-founder, and Chief Product Officer at Reliz, a European product-led company behind the machine learning-powered Reliz Ad Platform. He has over 14 years of experience in AdTech.

5 min
Marketing Mix Modeling helps optimize budgets using aggregated, privacy-safe data as traditional tracking loses effectiveness.

2 min
Building a thriving organization requires a complex interplay of people, structure, and culture.

3 min
I work a lot with founders and entrepreneurs, as well as leaders who guide others.

4 min
AI product catalogs a new big trend in the tech AI industry, reminiscent of the internet's development in the 2000s.

1 min
Spotify is introducing a feature for leaving comments on podcast episodes, enhancing creator-fan interaction alongside tools like polls and Q&As.
This section is curated by:
Peter Kireev
Co-founder and CPO, Reliz
Seasoned entrepreneur, Co-founder, and Chief Product Officer at Reliz, a European product-led company behind the machine learning-powered Reliz Ad Platform. He has over 14 years of experience in AdTech.
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