
6 min
Essential PR Strategies for Startups: Answering Founders' Most Common Questions
Having led PR for Semrush, built Top Voices media, and consulted for companies, I’ve seen how founders craft compelling stories to engage the public.
This section explores Public Relations (PR) strategies and trends, helping startups and businesses amplify their brand, build credibility, and secure media coverage. PR plays a crucial role in shaping public perception, driving visibility, and positioning companies as industry leaders.
Learn how to craft compelling press releases, create strong media relationships, and navigate crisis communications. Get expert advice on leveraging digital PR, influencer marketing, and thought leadership to maximize your brand’s reach. Whether you’re a startup founder or a PR professional, this section offers insights into effective storytelling and media strategy.
Lana Glygalo
Co-founder of Burning Heroes
Lana Glygalo is the Co-founder of Top Voices, an advocate for early-stage founders, and a startup founder herself. She was one of the creators of the Burning Heroes Founders Association – a non-profit organization supporting early-stage founders, with a network of over 2,000 founders and investors worldwide. She also created Levelty.app, an app for kids and parents that helps establish chore habits and reduce nagging and tantrums. As a female startup founder, she is deeply committed to supporting all early-stage founders, amplifying their exposure, and helping grow their online visibility, both personally and for their products.
6 min
Having led PR for Semrush, built Top Voices media, and consulted for companies, I’ve seen how founders craft compelling stories to engage the public.
10 min
Effective public relations (PR) strategies are crucial for startups to gain exposure and drive sustainable growth, in an increasingly competitive market.
4 min
As the founder behind a global movement organizing startup contests, I’ve seen thousands of pitch decks and listened to hundreds of pitches.
6 min
Brand credibility is crucial. Founders often enhance it during financing rounds by securing support from a VC partner, PR professional, or HR.
7 min
But publicity helps achieve another important thing for a startup – attract potential investment.
Lana Glygalo
Co-founder of Burning Heroes
Lana Glygalo is the Co-founder of Top Voices, an advocate for early-stage founders, and a startup founder herself. She was one of the creators of the Burning Heroes Founders Association – a non-profit organization supporting early-stage founders, with a network of over 2,000 founders and investors worldwide. She also created Levelty.app, an app for kids and parents that helps establish chore habits and reduce nagging and tantrums. As a female startup founder, she is deeply committed to supporting all early-stage founders, amplifying their exposure, and helping grow their online visibility, both personally and for their products.
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