Liki24, a Ukraine-born health and wellness marketplace with cross-country price arbitrage, has raised $9 million in a Series A round, bringing its total capital raised to over $16 million.
Investors in the round include u.ventures, TA Ventures, iClub, N1 Ventures, SID Venture Partners, MA7 Ventures, DniproVC, Anton Borzov, WhatsApp’s first product designer, and others.
With the money raised, Liki24 plans to expand into new European markets and further develop its platform. Since 2021, the company has been expanding across Europe and now operates in nine countries in the region: Italy, Germany, Ukraine, Romania, France, Austria, the Netherlands, Belgium, and Spain.
Liki24 was founded by Anton Avrynskyi, Dmytro Liatambur, Serhii Fadieiev, Sergii Kliebanov, and Volodymyr Zubenko in 2017 to make health and wellness products more accessible and affordable.
The marketplace offers 200K+ products, allowing customers to choose between cheaper international options or faster local delivery, saving up to 50% on product prices. Its AI-powered delivery solution consolidates items from multiple sellers and countries into a single parcel, with a free delivery option.
In 2024, the platform doubled its growth in the EU, with European operations now generating 60% of the company’s total revenue. The same year, Liki24 was ranked 15th among the fastest-growing startups in Eastern Europe by Sifted.
“We’re proud to have raised a full Series A from reputable international investors. This brings us closer to becoming Europe’s leading health marketplace,” said Anton Avrynskyi, CEO & co-founder of Liki24. “We’ve shown we can grow efficiently — now we’re scaling up.”
Over 2.5 million people use Liki24 through its website and mobile apps, which collectively attract more than 3 million monthly visits. The platform connects over 13,000 sellers and more than 50 well-known health brands.
Users receive the best prices on health and wellness products, whether they are delivered from a local seller or shipped from another country.
The company actively collaborates with manufacturers and global health product brands to promote and distribute their products more effectively. Liki24 offers tools to boost brand awareness and visibility. Brands can run targeted campaigns that reach customers right when they need them.
The company also empowers sellers to increase their sales. By joining the platform, sellers gain access to new customers in new markets and can promote their health products to a broader audience.
“At u.ventures, we invest in bold founders who are creating scalable solutions with global impact. Liki24 is doing exactly that - redefining how health products are accessed and delivered across borders. Their platform is not only accelerating market integration in Europe but also setting a new standard for consumer-centric, tech-enabled healthcare. We are proud to support visionary entrepreneurs that combine deep purpose with operational excellence,” said Lenna Koszarny, Executive Vice President of UMAEF, Founding Partner and Chief Executive Officer of Horizon Capital.
“We’ve been supporting Liki24 from its early days and continue to believe in the team’s bold vision and strong execution. The company is building a truly scalable, tech-driven platform that makes access to health products faster, easier, and more affordable across Europe,” said Viktoriya Tigipko, founding and managing partner at TA Ventures.
“With impressive growth, trusted brand partnerships, and a clear path to profitability, Liki24 is well-positioned to become the go-to health marketplace for millions of Europeans,” Tigipko said.