Rally Raises $11M to Transform User Research with AI-Powered Platform

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Rally has raised $11 million in Series A funding, led by Canapi Ventures, bringing total funding to nearly $20 million. The company was built on the belief that great products start with user-centric research. Real insights come from engaging directly with users, rather than relying on assumptions. With this funding milestone, Rally reinforces its mission to help teams build smarter by integrating user feedback from the beginning.

User research is no longer confined to specialized departments — designers, product managers, and cross-functional teams now actively participate in gathering insights. However, operational barriers remain: many teams struggle to connect with users at scale. Rally eliminates the logistical burden by automating tasks such as scheduling, participant management, and incentive processing. These streamlined processes ensure safe, compliant, and effective research operations.

The partnership with Canapi Ventures signifies a new growth phase for Rally. Known for supporting B2B SaaS companies focused on enterprise-grade solutions, Canapi brings expertise in scaling secure, compliant products. Their alignment with Rally’s long-term vision for continuous, accessible research solidifies this collaboration as a strategic fit.

New capital will support development across product, AI integrations, and enterprise capabilities. Recent releases include Rally for Teams, governance upgrades, integrations with tools like BigQuery and Marvin, and features like Observer Rooms and Focus Groups. The platform now supports research for major organizations including Adobe, Sonos, MongoDB, GitLab, and Monzo Bank. With growing momentum, Rally aims to deliver the leading User Research CRM by combining powerful functionality with simplicity and scale.

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