Marketing

Marketing is a cornerstone for business success, focusing on building brand awareness, attracting customers, and driving revenue. Effective marketing strategies leverage digital platforms, social media, and targeted content to engage audiences and communicate value propositions. From customer persona development to conversion tactics, understanding how to create compelling campaigns and sustain engagement is vital. Innovating within the marketing field can lead to competitive advantages and greater business impact.

This section is curated by:

Anna Lebedeva

Co-founder, The Top Voices media

Co-founder of The Top Voices media, Anna brings 15 years of marketing experience across agencies, IT hardware, SaaS B2B, and her own media company, including leading Semrush's marketing from its early days to a successful IPO. She has deep expertise in SaaS, martech, and tech landscapes, and understands business, tech products, and people. Anna built marketing teams of 50+ professionals across the USA, EMEA, and LATAM. An international speaker and award-winning marketer, she excels in strategy, project management, and full-cycle marketing. Also a certified yoga teacher with education in psychology and group dynamics.

Marketing UX

September 23, 2024

3 min

How to Make Your Website's Messaging Clear to Your Audience

Too often, startup homepages fail to clearly communicate what the product does, who it's for, and why it stands out.

VC Marketing

August 13, 2024

2 min

Userled Secures €4.6m to Automate Marketing Campaigns

Userled, a cutting-edge AI startup revolutionizing B2B marketing, has secured €4.6 million in a pre-seed funding round.

AI Marketing

July 30, 2024

5 min

Google’s AI Aftershock: Expert Explains How to Thrive in the New Search Landscape

Google recently dropped a bombshell on the search world, shaking the foundation of how we find information online.

Marketing PR

July 29, 2024

7 min

How to Generate Publicity to Attract More Investors for Your Startup

But publicity helps achieve another important thing for a startup – attract potential investment.

Marketing Startups

July 22, 2024

8 min

Choosing the Right Marketer for Your Startup

The main job market challenge is finding developers crucial for product success, but marketers are vital too; 22% of startups fail due to weak marketing.

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This section is curated by:

Anna Lebedeva

Co-founder, The Top Voices media