Marketing

Since Elon Musk bought Twitter 2 years ago, the platform has revived, transforming from decline to growth and drawing a rapidly growing active audience.

Most of us probably don’t think of community-driven products as serious businesses or the best way to improve customer retention.

The explosion of video content on mobile platforms has changed user engagement. It is the thing that captivates the most attention.

Too often, startup homepages fail to clearly communicate what the product does, who it's for, and why it stands out.

Marketing Mix Modeling helps optimize budgets using aggregated, privacy-safe data as traditional tracking loses effectiveness.