Marketing

Marketing is a cornerstone for business success, focusing on building brand awareness, attracting customers, and driving revenue. Effective marketing strategies leverage digital platforms, social media, and targeted content to engage audiences and communicate value propositions. From customer persona development to conversion tactics, understanding how to create compelling campaigns and sustain engagement is vital. Innovating within the marketing field can lead to competitive advantages and greater business impact.

This section is curated by:

Anna Lebedeva

Co-founder, The Top Voices media

Co-founder of The Top Voices media, Anna brings 15 years of marketing experience across agencies, IT hardware, SaaS B2B, and her own media company, including leading Semrush's marketing from its early days to a successful IPO. She has deep expertise in SaaS, martech, and tech landscapes, and understands business, tech products, and people. Anna built marketing teams of 50+ professionals across the USA, EMEA, and LATAM. An international speaker and award-winning marketer, she excels in strategy, project management, and full-cycle marketing. Also a certified yoga teacher with education in psychology and group dynamics.

Growth Startups

December 19, 2024

3 min

My Startup's First 100 Customers Came From Reddit

Getting your first 100 users isn't easy. Here's how I do it with Reddit, where most people don’t care about your products and hate advertising.

Marketing Startups

December 16, 2024

5 min

Scaling Minds, Not Numbers: The Startup Marketing Hack You’re Not Using

We startup people are metrics junkies — watching conversion rates like stock tickers, hoping some magic number will unlock unicorn status.

Growth Marketing

December 3, 2024

5 min

30 X/Twitter promotion Tools: The Complete Guide to Growing to 10K Followers in 2024

Since Elon Musk bought Twitter 2 years ago, the platform has revived, transforming from decline to growth and drawing a rapidly growing active audience.

Growth Marketing

December 1, 2024

8 min

Building a Community that Lasts: 8 Tips from the Founder of R-Founders

Most of us probably don’t think of community-driven products as serious businesses or the best way to improve customer retention.

Marketing Development

November 22, 2024

7 min

Challenges in Developing Monetization for Video Platforms Through Advertising

The explosion of video content on mobile platforms has changed user engagement. It is the thing that captivates the most attention.

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This section is curated by:

Anna Lebedeva

Co-founder, The Top Voices media