Marketing

Marketing is a cornerstone for business success, focusing on building brand awareness, attracting customers, and driving revenue. Effective marketing strategies leverage digital platforms, social media, and targeted content to engage audiences and communicate value propositions. From customer persona development to conversion tactics, understanding how to create compelling campaigns and sustain engagement is vital. Innovating within the marketing field can lead to competitive advantages and greater business impact.

Marketing

July 6, 2024

1 min

Seo Shifts: Declining Сlicks to Open Web, Rising Competition, and Strategic Keyword Insights

Kevin Indig (ex-Dropbox, Reddit) analysed Sparktoro's recent study on the steep decline in clicks to the open web from Google since January 2023.

Marketing Growth

July 5, 2024

1 min

Framework to Understand Brand and Performance Marketing

Sarah Emmott and Holly Chen, ex-Slack and Squarespace, offer a framework for startups to balance brand and performance marketing.

Marketing

July 2, 2024

2 min

Tiktok and Twitter Statistics You Need to Know

In 2023, the average American spent 82 minutes daily on TikTok short videos. X (formerly Twitter) is the main social network for news.

Marketing

May 29, 2024

1 min

Massive Google Algorithm Leak and Its Impact on SEO

The May 2024 Google Content Warehouse API leak exposed internal docs and over 14,000 features, revealing insights into Google's ranking and data practices.