6 min
Developing Brand Credibility in the Early Stages
Brand credibility is crucial. Founders often enhance it during financing rounds by securing support from a VC partner, PR professional, or HR.
Elisheva Marcus
VP Communications at Earlybird
As VP Communications at @Earlybird Venture Capital, Elisheva supports startup narratives, makes teams more visible, and elevates the firm's profile, while advocating for communication professionals. She joined the European early-stage VC Earlybird in 2020 and leads the small but mighty comms team – growing the network and sparring with portfolio companies and investors on everything from funding news to PR strategies and media coverage.