Yuliia Krupenko

Yuliia Krupenko is a digital technology marketing leader with 14+ years of experience driving growth and market expansion for product companies across Europe. She spent eight years at BlaBlaCar - one of Europe's most recognised mobility tech platforms that grew to 100M+ users across 20+ markets - where she led international communications strategies at significant scale. She has since held senior marketing leadership roles at insurtech, fintech product companies, contributing to product-led growth, market entry, and commercial strategy in high-growth digital environments. Her work sits at the intersection of strategic marketing and product company scaling - helping digital technology businesses validate markets, build positioning, and grow sustainably.