Aircards, a multi-award-winning global immersive studio, has received a £3.0 million growth capital investment from Foresight Group. The new funding will drive international expansion of Aircards’ diverse offering, combining immersive content, interactive displays, and an advanced analytics platform to engage brands and consumers worldwide.
Founded in 2020, Aircards has established a global reputation for delivering premium immersive campaigns for enterprise clients including Nike, L’Oréal, Diageo, Unilever, Louis Vuitton, and Red Bull. The studio’s expertise covers AR, VR, mixed reality, CGI, and AI-driven activations, with projects launched across flagship retail, stadiums, cultural events, and major global cities. The latest investment will accelerate three strategic growth pillars: the Production Studio, Invisionary interactive screens, and the Metalitix analytics platform.
Expansion of in-house fabrication will enable design and construction of physical environments that bring immersive technology to real-world settings. Capabilities include LED tunnels, interactive pop-ups, AR-enabled magic mirrors, and shared immersive spaces. Fully integrated digital-plus-physical activations will be delivered faster, with greater creative control and scalable production.
The Invisionary product line introduces next-generation interactive display solutions, led by the LUX-75™ — an AI and AR-powered touchscreen DOOH display engineered for high-traffic environments such as malls, airports, retail, and events. The LUX-75™ integrates immersive media, real-time analytics, gamification, virtual try-ons, and seamless commerce to transform public displays into high-performance engagement and revenue platforms.
The proprietary Metalitix spatial analytics platform provides enterprise clients with detailed insights into audience behavior within AR, VR, and mixed reality environments. Capabilities include heatmaps, gaze tracking, and session playback, converting engagement data into actionable intelligence.
To strengthen the next growth stage, Euan Jarvie, former CEO of Dentsu UK&I and ex-president of EMEA IRI, has been appointed Executive Chair, bringing expertise in global media, technology, and scaling creative businesses.
Michael Watson, Co-Founder & COO, Aircards, stated: “We are delighted to have secured this investment from Foresight, which marks a significant milestone in Aircards’ journey. With Foresight’s backing, we’re scaling our core Studio, expanding our network of interactive AI and AR-enabled hardware displays, and growing the immersive software and fabrication capabilities that connect digital storytelling with impactful physical experiences. Foresight’s vision aligns perfectly with our ambition to set new global standards for immersive brand engagement, while building on our proud roots in the North East, proving that world-class creative technology can thrive here and resonate worldwide.”
From AR campaigns and virtual try-ons to connected DOOH displays and hybrid retail activations, Aircards is redefining immersive brand engagement. With strengthened resources and expanded expertise, the company is poised to deliver experiences that are more ambitious, more measurable, and more unforgettable than ever before.