Algori, a Madrid-based AI-first platform for FMCG purchase and behavioural data, has secured €3.6 million in growth funding to accelerate expansion in Europe and Latin America. The round attracted new investors including Red Bull Ventures, Tech Transfer Agrifood (Clave Capital), Co-Invest Capital, AttaPoll, and Firstpick, alongside continued support from Shilling, Flashpoint, and Change Ventures. Industry veteran Jared Schrieber, co-founder of InfoScout, also participated. The funding will expand Algori’s shopper panel capabilities and accelerate AI-driven insight solutions for FMCG manufacturers and retailers.
The platform addresses the limitations of traditional household panels, which rely on small samples, slow reporting, and restricted SKU coverage. Algori captures purchase data directly from shopper receipts submitted via consumer apps. Its proprietary AI engine interprets and structures items at the SKU level, delivering near real-time insights into shopper behaviour. With 45,000 weekly panelists in Spain, companies receive updated data just four days after month- or quarter-end, compared with seven-week delays from traditional panels.
Andrius Juozapaitis, co-founder and CEO of Algori, said: “The shopper panel industry is undergoing a structural shift. Manufacturers and retailers want more granular data delivered faster, and traditional panels simply cannot do that at the depth required. Our approach diverges by combining artificial intelligence technology, scale, and data recency. Outside of VC funds, we’re now backed by FMCG companies intent on solving their own data challenges. It’s an enormous endorsement from within the industry, and proof FMCG stakeholders understand the value of the most granular, high-frequency purchase insights platform for Europe and beyond.”
Algori’s dataset captures full shopping baskets, store-level pricing changes, purchase missions, and retailer format-level patterns at the SKU level, providing insights into category performance, basket composition, shopper leakage, and the impact of pricing and assortment. The platform serves global FMCG brands, private labels, and leading grocery chains, including L’Oréal, Coca-Cola, and Tetra Pak.
This round brings total funding to €7.5 million, supporting European expansion into Poland, Germany, and France, followed by Latin America, while enhancing data collection and AI-driven insights for FMCG clients.