Gushwork, an AI-native growth infrastructure company building systems that help B2B businesses generate sales-qualified leads from AI search engines, announced a $9 million Seed round led by Susquehanna, with participation from Lightspeed, B Capital, Seaborne Capital, Beenext, Sparrow Capital, and 2.2 Club. The funding accelerates development of AI Feeds, a platform designed to make businesses visible in AI-driven buying journeys.
The Shift in B2B Buying Behavior
B2B buyers increasingly begin vendor research inside AI tools such as ChatGPT, Claude, Gemini, and Perplexity rather than traditional search engines. Highly specific queries about use cases, technical requirements, and comparisons are answered before any sales conversation begins. As a result, businesses absent from AI-generated answers risk disappearing from the new buying journey entirely.
Introducing AI Feeds
AI Feeds is positioned as the first AI-native CMS built specifically for AI search visibility and lead generation. The system deploys specialized AI agents that continuously research search demand, identify intent gaps, generate optimized content, publish at scale, secure backlinks, and update pages automatically as AI ranking factors evolve.
The infrastructure operates on a dedicated feed within a company’s domain, structured for AI model ingestion and aligned with Answer Engine Optimization best practices. Every content asset is instrumented for lead capture and performance tracking, enabling direct attribution from AI search exposure to revenue pipeline.
Early Market Validation
Within 90 days of beta launch, AI Feeds generated $1.5 million in ARR, delivered 80% month-over-month growth, and produced over 1,000 monthly leads across customers in industrial distribution, manufacturing, and commercial services. Adoption reflects strong demand among B2B organizations seeking predictable lead flow without expanding in-house marketing teams.
Strategic Expansion
Capital will support product development, expansion into additional industries, and team growth. Roadmap priorities include deeper integration with emerging AI search platforms, enhanced intent modeling, and predictive keyword intelligence to identify opportunities ahead of competitors.
Gushwork is building foundational infrastructure for the AI search era, enabling businesses not merely to appear in AI-driven discovery environments but to systematically convert visibility into qualified pipeline growth.