Bluefish, an agentic marketing platform enabling enterprises to manage AI-driven brand visibility, announced a $43 million Series B round co-led by Threshold Ventures and NEA, with participation from Salesforce Ventures, Amex Ventures, and others, bringing total funding to $68 million.
Scaling the AI Marketing Channel
AI platforms such as ChatGPT and Google Gemini are becoming a core marketing channel, reshaping how brands are discovered and evaluated. Bluefish enables Fortune 500 companies to monitor and influence how products and services are represented across AI systems.
“Having reached over 1 billion MAU within 12-months of launch, AI is clearly the next major marketing channel on the internet, just like search, social or mobile before it,” said Alex Sherman, co-founder and CEO of Bluefish. “To manage this critical new channel properly, enterprise brands are looking for agentic marketing technology partners with the same enterprise-grade sophistication that they expect across their existing marketing stack. From day one, Bluefish has focused exclusively on building the most comprehensive agentic marketing suite in the category, and it is becoming the enterprise tool in Fortune 500 marketers’ arsenal.”
Unified Agentic Marketing Platform
The Bluefish AMP integrates monitoring, activation, and measurement into one system, allowing teams across content, PR, search, and commerce to manage AI-driven performance. The platform analyzes AI outputs, identifies influencing factors, and enables targeted optimization campaigns that improve brand visibility and outcomes.
“Some believe success in AI comes from gaming the system—but that approach won’t last. Marketers can’t out-compute LLMs, and while shortcuts may deliver momentary lifts, they don’t create durable advantage," said Jing Feng, co-founder and COO of Bluefish. "Bluefish is built to help enterprises earn their position in AI. You can keep chasing the algorithm—or you can become what it consistently chooses. Bluefish makes the latter possible at enterprise scale. And we’re just getting started.”
Enterprise Adoption and Growth
Bluefish is already used by approximately 10% of Fortune 500 companies across industries, including major brands such as Adidas, American Express, and LVMH. The platform processes millions of AI interactions daily, delivering measurable improvements in performance metrics. New funding will support further expansion and strengthen its position in the emerging agentic marketing category.