Brandlight, an enterprise marketing infrastructure provider specializing in AI visibility and conversational commerce, closed a $30M Series A funding round led by Pelion Ventures with participation from existing investors. This capital infusion accelerates the rollout of AI Ads and AI Commerce tools designed to help Fortune 500 brands navigate the collapse of the traditional marketing funnel into a single conversational surface. By providing the technical foundation for brand presence within environments like ChatGPT and Gemini, the platform enables companies to influence product recommendations and manage transactions before a user ever visits a traditional website.
The shift toward agent-driven commerce represents a fundamental change in consumer behavior where AI becomes the primary discovery and retail surface. Brandlight identifies 2026 as the pivotal year when AI environments evolve into full-scale digital storefronts, requiring new benchmarks and attribution models. The expansion into AI Ads focuses on understanding how promotional content surfaces within LLM responses, while the AI Commerce arm optimizes how products are suggested to and purchased by autonomous agents. This infrastructure allows CMOs to deploy spend in emerging environments that currently lack a historical playbook.