FirmPilot, an AI-powered legal marketing platform transforming client acquisition for law firms, announced the close of an oversubscribed Series A-1 round led by DeepWork Capital, with significant participation from Data Point Capital and continued backing from Blumberg Capital, Thomson Reuters Ventures, Valor Ventures, SaaS Ventures, and EarlyLight Ventures. Total funding now stands at $27.25 million, with DeepWork Capital Partner Ken Hall joining the Board of Directors.
Replacing Legacy Legal Marketing
More than 1,000 Americans search for legal help online every hour, yet most never move beyond the first page of results. For over 425,000 U.S. law firms, traditional agency-led marketing remains costly and inefficient. FirmPilot’s patent-pending AI Legal Marketing Engine replaces manual processes with proprietary data intelligence, generating tens of thousands of qualified leads and driving 180%+ case volume growth for clients. The platform analyzes more than 5 million pieces of legal marketing content and draws from a proprietary database of 3,000+ legal cases to produce authoritative content that ranks across traditional and AI-driven search, including ChatGPT.
“Law firm owners aren’t just practicing law anymore, they’re building companies. And the firms that will win over the next decade are the ones making the shift from gut-feeling marketing to data-driven, AI-powered growth. This round gives us the fuel to help more firms make that transition and to continue building the platform that replaces the traditional agency model entirely.” — Jake Soffer, Founder & CEO, FirmPilot
Integrated AI Marketing Infrastructure
FirmPilot delivers an integrated solution spanning AI-driven SEO and GEO, PPC management, digital PR, social media, and website optimization. Competitive blueprinting and AI agents automate market analysis, campaign execution, and performance tracking, providing transparent ROI dashboards.
Advancing the Platform
The new funding will support a next-generation AI model ten times larger in training scope, targeted for rollout by Q3 2026, alongside integrations with leading case management systems to enable direct revenue attribution and enhanced marketing intelligence.