An ad tech startup Naoma raises $440,000 in pre-seed funding to support development of an AI video sales agent for instant personalized product demos without human sales representatives involved.
The round was led by ULTRA VC, with participation from Sparkle Ventures and a group of angel investors. The funding will be used to support product development and customer acquisition.
Instant AI demos replace traditional sales wait times
“Our research shows there are many areas where people would rather get immediate help from AI than wait hours for human assistance,” said Nikita Yuriev, managing partner of ULTRA VC. “Naoma lets customers explore a product instantly, on their own terms. And it’s genuinely fun to use.”
With an average B2B company taking 1 day, 5 hours, and 17 minutes to respond to a demo request, Naoma reduces that wait time to about 10 seconds, allowing prospects to engage with a product immediately. The AI agent guides users through a live product experience, answers questions by voice, adapts the demo in real time and automatically syncs insights to a customer relationship management system.
How Naoma’s AI video agent engages buyers in real time
Users interact with the brand through voice and video avatars, represented by a digital sales manager named Naoma, an animal character, or an animated brand mascot. The AI agent can handle multilingual conversations, being able to both follow a structured demo flow and respond to spontaneous questions.
Naoma can be embedded in different environments, like the landing page, the product or email outreach messages. The answers collected from customers help adapt the demo on the fly and automatically sync insights to a customer relationship management system.
Capturing the 98% of B2B buyers lost before a demo
“Sales teams are losing most potential customers before a human ever speaks to them,” said Dmitry Zakharov, CEO and co-founder of Naoma. “We’re building infrastructure that allows companies to engage buyers instantly, at the moment of interest, without the delays of traditional demo scheduling.”
Industry data shows that as many as 98% of B2B website visitors never reach a demo, often due to delays in sales outreach. Naoma aims to capture that unmet demand by offering immediate, self-serve demonstrations inside a live product environment rather than through pre-recorded videos or scheduled calls.