Nue, a leading Salesforce-native Revenue Lifecycle Management platform, has acquired Approvals Pro, a top-tier sales approval solution.
Managing approvals has become increasingly complex for sales, finance, and deal desk teams. Standard Salesforce approval workflows often lack the necessary flexibility, automation, and transparency required for high-velocity, large-scale deal cycles. This acquisition strengthens Nue’s footprint within the Salesforce ecosystem, delivering an advanced, ready-to-use approval management solution that streamlines intricate workflows for revenue-focused teams.
Approvals Pro will continue operating as an independent product while integrating seamlessly with Nue’s CPQ, revenue lifecycle, and billing solutions.
With this acquisition, Nue extends its reach into additional customer segments, equipping businesses with an automated approval process that accelerates deal execution—especially for complex deal structures.
“More and more companies are switching from Salesforce CPQ to Nue. Combining Nue's powerful quoting and billing with Approvals Pro enables us to offer them streamlined and automated approvals for any size of team,” said Nue CEO Mark Walker.
Key Features and Benefits of Approvals Pro
Approvals Pro automates complex matrix and parallel approvals, eliminating bottlenecks and streamlining workflows. With a no-code setup, configurations can be easily tailored to fit any approval structure, making it highly adaptable across various Salesforce-based object models. By reducing approval cycle times, the solution enhances sales velocity and improves revenue recognition. Designed for RevOps, sales, and finance teams struggling with slow approval processes, it also serves Salesforce admins and architects looking to build approval workflows without coding. Detailed reporting provides full visibility into approvals and rejections, ensuring greater transparency and efficiency throughout the process.
“This acquisition aligns with our broader strategy to establish Nue as the go-to platform for revenue operations and billing in the Salesforce ecosystem, enabling seamless transitions from Salesforce CPQ and Billing to Nue,” Walker added.