According to Backlinko, the average American in 2023 spent 82 minutes a day consuming short videos in TikTok. They don't spend as much time on long YouTube videos and series, even though the content is of higher quality.
Although TikTok's user growth has recently slowed, it continues to be one of the most popular social networks globally, particularly among younger audiences. If a TikTok ban is implemented in the US, it will be intriguing to observe whether TikTok can maintain its market share or if more creators and users will migrate to other social networks.
TWITTER, NOW KNOWN AS X, IS THE PRIMARY SOCIAL NETWORK FOR NEWS
A Pew Research Center report shows that despite changes after Elon Musk's purchase, 65% of X users still seek news there, compared to 41% on TikTok and fewer on Facebook and Instagram.
Users see news on all four platforms, but sources differ: on Facebook and Instagram, it's often friends and acquaintances, while on X, it's journalists and strangers. X remains the top platform for real-time news, making it crucial for newsjacking.
TIKTOK AND TWITTER STATISTICS YOU NEED TO KNOW
