
1 min
Framework to Understand Brand and Performance Marketing
Sarah Emmott and Holly Chen, ex-Slack and Squarespace, offer a framework for startups to balance brand and performance marketing.
Growth is a primary objective for businesses looking to scale. It requires a blend of strategic planning, efficient processes, and adaptability to market conditions. From customer acquisition and retention strategies to leveraging data-driven decisions, businesses must focus on sustainable expansion. Scaling a company effectively involves ensuring that the business model remains profitable, the product or service meets evolving customer needs, and the operational infrastructure supports increased demand.
This section is curated by:
Peter Kireev
Co-founder and CPO, Reliz
Seasoned entrepreneur, Co-founder, and Chief Product Officer at Reliz, a European product-led company behind the machine learning-powered Reliz Ad Platform. He has over 14 years of experience in AdTech.

1 min
Sarah Emmott and Holly Chen, ex-Slack and Squarespace, offer a framework for startups to balance brand and performance marketing.

2 min
In 2023, the average American spent 82 minutes daily on TikTok short videos. X (formerly Twitter) is the main social network for news.

4 min
Agile success is measured by value quality and constraints using metrics that show customer impact product health and delivery efficiency.

1 min
At Dubai’s Token 2049, Telegram founder Pavel Durov announced the platform has hit 900M users, ranking among the top six apps globally.

Automation in HR-Tech builds trust by preventing errors, streamlining onboarding, and balancing efficiency with human connection.
This section is curated by:
Peter Kireev
Co-founder and CPO, Reliz
Seasoned entrepreneur, Co-founder, and Chief Product Officer at Reliz, a European product-led company behind the machine learning-powered Reliz Ad Platform. He has over 14 years of experience in AdTech.
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