Marketing

Marketing is a cornerstone for business success, focusing on building brand awareness, attracting customers, and driving revenue. Effective marketing strategies leverage digital platforms, social media, and targeted content to engage audiences and communicate value propositions. From customer persona development to conversion tactics, understanding how to create compelling campaigns and sustain engagement is vital. Innovating within the marketing field can lead to competitive advantages and greater business impact.

This section is curated by:

Anna Lebedeva

Co-founder, The Top Voices media

Co-founder of The Top Voices media, Anna brings 15 years of marketing experience across agencies, IT hardware, SaaS B2B, and her own media company, including leading Semrush's marketing from its early days to a successful IPO. She has deep expertise in SaaS, martech, and tech landscapes, and understands business, tech products, and people. Anna built marketing teams of 50+ professionals across the USA, EMEA, and LATAM. An international speaker and award-winning marketer, she excels in strategy, project management, and full-cycle marketing. Also a certified yoga teacher with education in psychology and group dynamics.