Marketing

Marketing is a cornerstone for business success, focusing on building brand awareness, attracting customers, and driving revenue. Effective marketing strategies leverage digital platforms, social media, and targeted content to engage audiences and communicate value propositions. From customer persona development to conversion tactics, understanding how to create compelling campaigns and sustain engagement is vital. Innovating within the marketing field can lead to competitive advantages and greater business impact.

This section is curated by:

Anna Lebedeva

Chief Editor & Co-founder at The Top Voices

Anna Lebedeva is Editor-in-Chief and Co-founder of The Top Voices. She is a marketing and communications leader with 15+ years of experience, including leadership roles at Semrush and The Open Platform. She also works as a communications advisor and mentors early-stage founders at Alchemist Accelerator. Anna leads The Top Voices’ content and editorial direction.

November 21, 2025

2 min

SALESmanago Reveals the Personalisation Gap Holding Back Black Friday Success

SALESmanago research shows most marketers value personalisation but struggle to execute it during Black Friday’s peak competition.

Startups Growth

August 5, 2025

6 min

5 Critical Go-to-Market Red Flags That Doom Startups

5 GTM red flags that kill startups: poor targeting, flawed channels, false CACs, sales missteps, and the “build it, they’ll come” myth.

May 9, 2025

1 min

Hip Pop Taps Bottled Imagination for PR Brief

Bottled Imagination wins PR brief for Hip Pop, leading kombucha brand, to drive creative campaigns and press activity.

Growth Marketing

May 2, 2025

5 min

How to Post on LinkedIn: Grow Your Network Fast

Consistent, authentic LinkedIn posts build trust, boost visibility, and turn passive viewers into real professional opportunities.

May 2, 2025

2 min

Paramark Raises $8M to Reinvent Marketing Measurement

Paramark raises $8M to help marketers measure true impact and optimize spend with a transparent, AI-native marketing measurement platform.

This section is curated by:

Anna Lebedeva

Chief Editor & Co-founder at The Top Voices

Anna Lebedeva is Editor-in-Chief and Co-founder of The Top Voices. She is a marketing and communications leader with 15+ years of experience, including leadership roles at Semrush and The Open Platform. She also works as a communications advisor and mentors early-stage founders at Alchemist Accelerator. Anna leads The Top Voices’ content and editorial direction.

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