Marketing

Marketing is a cornerstone for business success, focusing on building brand awareness, attracting customers, and driving revenue. Effective marketing strategies leverage digital platforms, social media, and targeted content to engage audiences and communicate value propositions. From customer persona development to conversion tactics, understanding how to create compelling campaigns and sustain engagement is vital. Innovating within the marketing field can lead to competitive advantages and greater business impact.

This section is curated by:

Anna Lebedeva

Co-founder, The Top Voices media

Co-founder of The Top Voices media, Anna brings 15 years of marketing experience across agencies, IT hardware, SaaS B2B, and her own media company, including leading Semrush's marketing from its early days to a successful IPO. She has deep expertise in SaaS, martech, and tech landscapes, and understands business, tech products, and people. Anna built marketing teams of 50+ professionals across the USA, EMEA, and LATAM. An international speaker and award-winning marketer, she excels in strategy, project management, and full-cycle marketing. Also a certified yoga teacher with education in psychology and group dynamics.

Marketing PR

April 24, 2025

2 min

FINOM’s “Faxvertising” Fights Bureaucracy with Fax Machines

FINOM's "Faxvertising" mocks outdated admin via fax machines, promoting digital banking for German small businesses.

Marketing Startups

April 15, 2025

2 min

Growth Stack Media Launches Portal Editor for On-Demand Content Editing

Growth Stack Media launches Portal Editor, an on-demand editing platform for branded videos and podcasts with flexible, pro-level post-production.

Marketing Roundtable

April 10, 2025

8 min

Expert Opinions on Effective Marketing in 2025 | Part 1

A roundtable with experts on effective marketing strategies, high-ROI channels, and growth tips for early-stage startups in 2025.

Marketing Startups

March 26, 2025

3 min

Building with Experts: A Case Study in Co-Creation and Organic Marketing

Levelty merged product development with marketing by collaborating with therapists, turning insights into content, partnerships, and organic user growth.

Marketing Startups

March 18, 2025

2 min

Gradial Secures $13M to Reshape Marketing Operations with AI

Gradial raised $13M Series A to streamline marketing ops with AI, automating workflows and reducing content deployment times from weeks to minutes.

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This section is curated by:

Anna Lebedeva

Co-founder, The Top Voices media