Startups

Where do their cool ideas come from, how do they make money, and why do we love their products so much — all explained with the Business Model Canvas tool.

Getting your first 100 users isn't easy. Here's how I do it with Reddit, where most people don’t care about your products and hate advertising.

A few years ago, I was just like many of you: a dreamer armed with ideas, an insatiable desire to make an impact, and a shelf stacked with startup bibles.

We startup people are metrics junkies — watching conversion rates like stock tickers, hoping some magic number will unlock unicorn status.

When it comes to PR for early-stage startups, it often feels like a luxury — expensive, hard to measure, and unpredictable on a small budget.