7 min
4 Common Startup Mistakes Around Market Sizing
Market sizing is crucial for startup growth. Avoid common mistakes like confusing TAM, SAM, and SOM, overstating SOM, and ignoring exit impacts.
Arif Damji
Principal at Conductive Ventures; Board Member at MoeGo, HopSkip; Board Observer at Cloverleaf, evolvedMD, Nice Healthcare, Lily AI; Investor at Zingtree, Forte, Self Financial, Inc.; Angel Investor at Various Companies.