
5 min
Scaling Minds, Not Numbers: The Startup Marketing Hack You’re Not Using
We startup people are metrics junkies — watching conversion rates like stock tickers, hoping some magic number will unlock unicorn status.

Brand Consultant at BVIO Technology | Contributing Writer at HackerNoon | ex-CMO at Light Origins | ex-Brand Director at Roblox
Susie Liu is a brand strategist, entrepreneur, and technology writer based in Shenzhen, China. She currently works as a Brand Consultant at BVIO Technology and contributes to HackerNoon, covering artificial intelligence, consumer technology, startup marketing, and emerging business trends.
Previously, Susie served as Chief Marketing Officer at Light Origins, an AI and robotics company, and Brand Director at Roblox. She also founded PAPRIKA 53, a cycling technology brand focused on innovative electric gravel bikes.
A graduate of the University of Cambridge with a degree in Economics, Susie combines experience in technology marketing, brand development, and entrepreneurship with an editorial perspective on the evolving tech industry.
Her writing explores AI adoption, startup growth strategies, consumer behavior, and the intersection of technology and business.

5 min
We startup people are metrics junkies — watching conversion rates like stock tickers, hoping some magic number will unlock unicorn status.
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