Mondrio, an AI-powered pricing management startup with teams in San Francisco and Amsterdam, has raised $3.75 million in funding to expand its platform and commercial operations. The round was led by Heartcore Capital, with participation from Pretiosum VC, Hersir Ventures, Cambrena Capital and Momo VC, alongside angel investors with backgrounds in pricing, enterprise software and payments.
Founded in 2026 by Gregor Biljardt (CEO) and Joep van den Nieuwenhoff (Chief Commercial Officer), Mondrio develops software that helps B2B companies manage pricing decisions across product development, sales and customer renewals. The founders previously advised technology companies on pricing strategies across Europe and the United States.
The company combines AI agents with human pricing specialists to help businesses evaluate what customers are willing to pay, introduce new pricing models and apply pricing decisions consistently across commercial operations.
Connecting Pricing Strategy With Sales Execution
B2B companies frequently revise their products, introduce new features and enter additional markets, but their pricing models do not always change at the same pace. This is particularly relevant for AI software providers, where usage-based costs can make traditional per-user subscription pricing less suitable.
Mondrio’s platform analyses product changes, customer behaviour, competitive information and market conditions to identify opportunities for pricing adjustments. It also provides guidance on individual sales transactions, helping companies apply their pricing strategies during negotiations, renewals and contract approvals.
The software consists of two connected products. Pricing Studio supports pricing research and design, including customer segmentation, product packaging and price optimisation. Deal Engine focuses on execution, providing sales teams with guidance on quotes, discounts and negotiations while automating approvals within predefined limits.
Information from completed transactions feeds back into the pricing process, allowing companies to evaluate how customers respond to different prices and adjust their strategies over time.
Mondrio offers two ways to use the platform. Businesses can manage pricing internally with support from its AI agents, or work directly with Mondrio’s pricing specialists, who help develop and implement pricing strategies.
“AI is moving beyond answering questions to proactively identifying opportunities and taking action,” said Gregor Biljardt, Co-founder and CEO of Mondrio. “For the first time, we can build agents that combine quantitative data with qualitative insights, such as customer conversations and market feedback, opening up entirely new possibilities for how companies make pricing decisions.”
$3.75M Funding to Expand AI Development and Commercial Operations
Mondrio will use the investment to grow its AI and engineering teams, further develop its pricing agents and expand its network of pricing specialists. The company also plans to strengthen its commercial presence in the US and Europe.
Its product development priorities include synthetic customer models, which simulate customer responses to pricing changes, and deeper connections between pricing strategy and sales execution. Mondrio also intends to hire additional pricing architects who will work directly with customers and contribute their expertise to the platform’s AI capabilities.
The funding will support relationships with B2B technology companies and private equity firms, while preparing Mondrio to serve customers in manufacturing and professional services.
“Most companies set a price once, refresh it through an expensive consulting project every few years, and leave money on the table in between,” said Yacine Ghalim, Partner at Heartcore Capital. “But AI is making that model untenable.”
The round also attracted angel investors with experience in pricing and enterprise software, including Godard Abel, CEO of G2, and Onno Oldeman, former Managing Partner at Simon-Kucher.
Mondrio plans to expand its workforce across San Francisco and Amsterdam over the next year, bringing together AI engineers, commercial staff and pricing specialists as it develops its platform for a broader range of B2B industries.
