Breadfast, Egypt’s consumer supply-chain technology platform building a vertically integrated model across sourcing, private label production, fulfillment, and last-mile logistics, announced the completion of a $50 million pre-Series C funding round backed by SBI Investment, IFC, EBRD, Novastar Ventures, AAIC, Olayan Financing Company, and existing investors Y Combinator and 4DX Ventures. The round brings together global and regional institutional capital to support the next phase of expansion across Egyptian cities.
Scaling a Vertically Integrated Commerce Model
Founded in 2017, Breadfast operates a technology-driven platform combining demand forecasting, inventory management, quality-controlled fulfillment, and optimized delivery. The company serves more than 500,000 monthly active customers and offers over 8,000 products. Private-label goods represent more than 40% of grocery sales, reinforcing supply-chain efficiency, margin stability, and customer loyalty within a high-frequency category.
“We are proud to partner with an outstanding team that is reimagining household commerce through an innovative private-label strategy. The Breadfast model delivers quality, speed, and convenience to everyday consumers at scale while significantly reducing food waste.” Steve Beck, Co-founder and Managing Partner, Novastar Ventures.
“I’m deeply grateful to our customers, investors, and the teams working day and night to build a world class, technology powered supply chain. With this investment, we’re one step closer to our vision accelerating what we’ve always been building: the operating system for everyday life in Egypt and beyond.” Mostafa Amin, Co-founder and CEO, Breadfast.
Expansion, Infrastructure and Adjacent Verticals
The funding will accelerate geographic expansion, strengthen supply-chain infrastructure, and advance adjacent verticals including private-label production, omnichannel retail, and embedded financial services. Institutional capital continues to prioritize platforms that enhance efficiency and reliability in essential sectors as Egypt navigates macroeconomic transition and positions for renewed growth.