Ghent based startup Feedelity raises 510.000 euros to accelerate its growth. With this capital, the winners of the pitching competition at startup festival Tectonic aim to attract new talent, further deepen the platform and scale up marketing.
Processing a single review takes a company an average of 7 minutes. Hospitality chains with up to 50 locations need to respond to as many as 1.000 reviews per week. On top of that, these customer reviews are spread across different platforms, such as Deliveroo, Google, email or social media, which means customer support teams cannot always keep up with the inflow.
Still, hospitality chains that actively manage reviews often have an edge over their competitors. Research shows that more than half of consumers base their restaurant choice on reviews. Companies that respond to reviews are 23% more likely to receive a repeat order.
“Many chains deal with reviews in a reactive way,” says Martin Vander Ghinste, CEO of Feedelity. “Yet hospitality businesses can extract valuable insights from reviews and aggregated data, such as pricing, competition and customer retention. Measuring customer satisfaction remains difficult for many chains. Until now.”
Insights into customer behaviour
Based on that insight, Ghent entrepreneurs Martin Vander Ghinste (CEO), Achilles Demey (CTO) and Henri Coorevits (CPO) launched the feedback management platform Feedelity. Powered by AI, Feedelity centralises feedback from multiple sources, responds to customer reviews semi automatically and flags urgent or important complaints. In addition, the platform aggregates review data, giving customer support teams and sales managers a clearer view of customer behaviour.
“With Feedelity, every customer receives a tailored response and feels heard. Customer support teams are relieved, allowing them to follow up on exceptional reviews faster and more precisely,” says Henri Coorevits of Feedelity. “What makes Feedelity unique is our ability to turn feedback into usable operational data for in depth analysis. A restaurant chain recently discovered that wooden bowls did not resonate with part of its customers, even though they were more expensive. They were able to act on that insight immediately.”
Eliminating poor guest experiences for good
Since its launch in March 2025, the startup has welcomed major names from the sector as customers, including Panos, Hawaiian Pokebowl and Pureto. The startup also recently took home the top prize at the pitch competition of startup festival Tectonic.
Today, the founders raise 510.000 euros as an equity investment from a group of private investors, including Gilles Mattelin (Henchman), Jorn Vanysacker (Henchman), Wouter Fransoo (Delaware) and Robbrecht Delrue (Smartendr), as well as the funds Newschool VC, Scalefund. With this capital, the company aims to accelerate growth by attracting young talent, building new features and scaling up marketing.
“In the short term, we want to expand beyond hospitality into new markets, such as multi location retail and real estate. There too, a lot of feedback is collected but rarely analysed or turned into action. In the long term, we want to grow into the global platform that eliminates poor guest experiences,” concludes Achilles Demey of Feedelity.