
15 min
Expert Opinions on Effective Marketing in 2025 | Part 2
Part two of our roundtable on Effective Marketing in 2025: top channels, high-ROI strategies, and growth tactics under budget constraints.
This section features Marketing for Startups strategies and insights. Marketing is a crucial growth driver for startups, helping them attract customers, build brand awareness, and differentiate in competitive markets. From content marketing to paid ads, an effective strategy is key to success.
Explore expert insights on Marketing for Startups from The Top Voices. Learn how to craft compelling campaigns, optimize growth channels, and leverage digital marketing to scale your business.
This section is curated by:
Anna Lebedeva
Chief Editor & Co-founder at The Top Voices
Co-founder of The Top Voices media, Anna brings 15 years of marketing experience across agencies, IT hardware, SaaS B2B, and her own media company, including leading Semrush's marketing from its early days to a successful IPO. She has deep expertise in SaaS, martech, and tech landscapes, and understands business, tech products, and people. Anna built marketing teams of 50+ professionals across the USA, EMEA, and LATAM. An international speaker and award-winning marketer, she excels in strategy, project management, and full-cycle marketing. Also a certified yoga teacher with education in psychology and group dynamics.

15 min
Part two of our roundtable on Effective Marketing in 2025: top channels, high-ROI strategies, and growth tactics under budget constraints.

6 min
Key marketing trends for 2025 include unified data, AI personalisation, RAT marketing, VIP loyalty and location-based strategies.

2 min
FINOM's "Faxvertising" mocks outdated admin via fax machines, promoting digital banking for German small businesses.

8 min
A roundtable with experts on effective marketing strategies, high-ROI channels, and growth tips for early-stage startups in 2025.

3 min
Levelty merged product development with marketing by collaborating with therapists, turning insights into content, partnerships, and organic user growth.
This section is curated by:
Anna Lebedeva
Chief Editor & Co-founder at The Top Voices
Co-founder of The Top Voices media, Anna brings 15 years of marketing experience across agencies, IT hardware, SaaS B2B, and her own media company, including leading Semrush's marketing from its early days to a successful IPO. She has deep expertise in SaaS, martech, and tech landscapes, and understands business, tech products, and people. Anna built marketing teams of 50+ professionals across the USA, EMEA, and LATAM. An international speaker and award-winning marketer, she excels in strategy, project management, and full-cycle marketing. Also a certified yoga teacher with education in psychology and group dynamics.
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