
15 min
Expert Opinions on Effective Marketing in 2025 | Part 2
Part two of our roundtable on Effective Marketing in 2025: top channels, high-ROI strategies, and growth tactics under budget constraints.
This section features Marketing for Startups strategies and insights. Marketing is a crucial growth driver for startups, helping them attract customers, build brand awareness, and differentiate in competitive markets. From content marketing to paid ads, an effective strategy is key to success.
Explore expert insights on Marketing for Startups from The Top Voices. Learn how to craft compelling campaigns, optimize growth channels, and leverage digital marketing to scale your business.
Anna Lebedeva
Chief Editor & Co-founder at The Top Voices
Anna Lebedeva is Editor-in-Chief and Co-founder of The Top Voices. She is a marketing and communications leader with 15+ years of experience, including leadership roles at Semrush and The Open Platform. She also works as a communications advisor and mentors early-stage founders at Alchemist Accelerator. Anna leads The Top Voices’ content and editorial direction.

15 min
Part two of our roundtable on Effective Marketing in 2025: top channels, high-ROI strategies, and growth tactics under budget constraints.

6 min
Key marketing trends for 2025 include unified data, AI personalisation, RAT marketing, VIP loyalty and location-based strategies.

2 min
FINOM's "Faxvertising" mocks outdated admin via fax machines, promoting digital banking for German small businesses.

8 min
A roundtable with experts on effective marketing strategies, high-ROI channels, and growth tips for early-stage startups in 2025.

3 min
Levelty merged product development with marketing by collaborating with therapists, turning insights into content, partnerships, and organic user growth.
Anna Lebedeva
Chief Editor & Co-founder at The Top Voices
Anna Lebedeva is Editor-in-Chief and Co-founder of The Top Voices. She is a marketing and communications leader with 15+ years of experience, including leadership roles at Semrush and The Open Platform. She also works as a communications advisor and mentors early-stage founders at Alchemist Accelerator. Anna leads The Top Voices’ content and editorial direction.
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