Flextock, an Egyptian e-commerce enablement startup providing an integrated logistics and commerce platform for online sellers, raised $12.6 million in a Series A round led by pan-African venture firm TLcom Capital, with participation from Capria VC, Accessbridge Ventures, Alter Global, and other global investors. The funding will accelerate expansion across the Middle East and North Africa (MENA) region and enhance platform capabilities.
Unified Platform for E-Commerce Sellers
Founded by Mohamed Mossaad and Enas Siam, Flextock delivers a unified solution covering warehousing, last-mile delivery, multichannel sales, and cross-border commerce. Instead of coordinating multiple providers, merchants connect once to Flextock’s system, which integrates storage, fulfillment, and sales channels through proprietary technology.
Fixing Fragmented Logistics in MENA
E-commerce growth across MENA continues to outpace fragmented logistics infrastructure. Cross-border sellers face customs complexity, inconsistent delivery, and disconnected systems. Flextock addresses these gaps with a single commerce layer linking warehouses, carriers, and marketplaces. The company operates an asset-light model, partnering with existing warehouses and delivery networks while using software to manage performance and quality control.
Strong Traction and Investor Confidence
Merchants using the platform reportedly more than double sales within the first year on average. Flextock manages billions in annual gross merchandise value across Egypt and Saudi Arabia, establishing a foundation for regional growth.
“What excites us about Flextock is that it meets the growing needs of e-commerce sellers in MENA,” said TLcom Principal Cyril Shonibare. “It gives them a full platform so they can focus on their brand and customers, not on managing many service providers.”
The round marks TLcom’s third investment in Egypt, reflecting continued confidence in the country’s technology ecosystem despite macroeconomic pressures. Expansion plans include entry into additional MENA markets, development of new merchant tools, and deeper operational strength in existing territories.