
1 min
Framework to Understand Brand and Performance Marketing
Sarah Emmott and Holly Chen, ex-Slack and Squarespace, offer a framework for startups to balance brand and performance marketing.
Growth is a primary objective for businesses looking to scale. It requires a blend of strategic planning, efficient processes, and adaptability to market conditions. From customer acquisition and retention strategies to leveraging data-driven decisions, businesses must focus on sustainable expansion. Scaling a company effectively involves ensuring that the business model remains profitable, the product or service meets evolving customer needs, and the operational infrastructure supports increased demand.
1 min
Sarah Emmott and Holly Chen, ex-Slack and Squarespace, offer a framework for startups to balance brand and performance marketing.
2 min
In 2023, the average American spent 82 minutes daily on TikTok short videos. X (formerly Twitter) is the main social network for news.
1 min
At Dubai’s Token 2049, Telegram founder Pavel Durov announced the platform has hit 900M users, ranking among the top six apps globally.
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