
5 min
Scaling Minds, Not Numbers: The Startup Marketing Hack You’re Not Using
We startup people are metrics junkies — watching conversion rates like stock tickers, hoping some magic number will unlock unicorn status.
Growth is a primary objective for businesses looking to scale. It requires a blend of strategic planning, efficient processes, and adaptability to market conditions. From customer acquisition and retention strategies to leveraging data-driven decisions, businesses must focus on sustainable expansion. Scaling a company effectively involves ensuring that the business model remains profitable, the product or service meets evolving customer needs, and the operational infrastructure supports increased demand.
This section is curated by:
Peter Kireev
Co-founder and CPO, Reliz
Seasoned entrepreneur, Co-founder, and Chief Product Officer at Reliz, a European product-led company behind the machine learning-powered Reliz Ad Platform. He has over 14 years of experience in AdTech.
5 min
We startup people are metrics junkies — watching conversion rates like stock tickers, hoping some magic number will unlock unicorn status.
4 min
In today’s tech-driven world, startups face the challenge of balancing agility with scalability. The solution? AI.
7 min
Top startup PMs, EU scaling focus, AI & Crypto czar David Sacks, Revolut new business target, co-founder dilemmas, EU Tech insights, and funding.
5 min
Since Elon Musk bought Twitter 2 years ago, the platform has revived, transforming from decline to growth and drawing a rapidly growing active audience.
8 min
Most of us probably don’t think of community-driven products as serious businesses or the best way to improve customer retention.
This section is curated by:
Peter Kireev
Co-founder and CPO, Reliz
Seasoned entrepreneur, Co-founder, and Chief Product Officer at Reliz, a European product-led company behind the machine learning-powered Reliz Ad Platform. He has over 14 years of experience in AdTech.
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