AppMagic, the app market intelligence platform best known for mobile analytics, today announced the launch of Steam Analytics, expanding its platform to cover both mobile and PC game performance through a unified interface. This launch comes after a year of strong growth for the company, with revenues doubling year-over-year, marking AppMagic’s strategic move into cross-platform analytics.
The new module introduces analytics on 130,000 titles and DLCs released on Steam. Apart from revenue and downloads figures it will include user activity metrics such as DAU/MAU, Average Daily Playtime, Daily CCU, followers and prices information.
Unlike platforms that incorporate PC data via acquired or external tools, AppMagic’s Steam module is fully integrated into its existing platform. This gives users a consistent UI/UX-experience across mobile and PC analytics.
AppMagic will expand its Steam coverage in Q1 2026 with metrics such as regional user activity, wishlists, and reviews counts and ratings. These features aim to help studios better evaluate early momentum and assess live performance across international markets.
Over 10,000 new games have launched on Steam in 2025 alone, underscoring the growing need for structured, user-friendly and accessible data in an increasingly competitive environment.
AppMagic’s data shows that two thirds of PC game revenue on Steam now comes from base game sales, with the remaining third from downloadable content and in-game purchases. Over 1000 titles have already surpassed $1 million in revenue so far this year, including more than ten that have crossed the $100 million mark – clear signals of the platform’s evolving monetization dynamics.
As mobile and PC game development converge, studios increasingly seek tools that reflect how business models, player behavior, and release strategies translate between platforms. AppMagic’s unified data approach is designed to support that shift and simplify how teams benchmark success across different formats.
“PC gaming has long lacked the kind of structured, accessible data that mobile developers rely on every day,” said Max Samorukov, CEO of AppMagic. “With this launch, we’re taking a big step toward changing that and giving studios a clearer, cross-platform view of their opportunities.”
Steam Analytics is now available to all users on the AppMagic web platform. The company expects to expand into console data coverage in future product phases.