Bundle, a marketing technology startup developing a shared rewards platform for customer acquisition and loyalty, has raised $5.5 million in pre-seed funding. The round was led by Ethereal Ventures and Further Ventures, with participation from Nascent, GSR, Scenius Capital, Anchorage Digital and Nuwa Capital. The investment will support product development, strategic partnerships and expansion across Asia.
Shared rewards for customer engagement
Bundle replaces traditional standalone rewards programs with a network where brands combine incentive budgets into shared reward pools. The platform enables businesses, particularly SMEs, to offer larger rewards than they could provide individually, helping improve customer acquisition, engagement and retention without relying on discounts.
The platform also manages campaign infrastructure and compliance while using blockchain-based stablecoin payments behind the scenes to enable low-cost global reward distribution through licensed payment providers.
Expansion across Asia
Following a pilot across five markets that rewarded more than 1,100 winners and distributed $100,000 in prizes, Bundle plans to launch in Singapore, Vietnam and the Philippines, where more than 50 brands have already joined the platform.
Bader Al Kalooti, Co-Founder and CEO of Bundle, said: “Bundle was built to level that playing field. We believe every business, regardless of size, should be able to offer their customers the kind of rewards that genuinely excite them, rather than relying on discounting which is a race to the bottom.”
Min Teo, Managing Partner at Ethereal Ventures, said: “The next wave of blockchain businesses like Bundle will drive mainstream consumer applications by feeling native to users and solving real problems. It is a perfect example that uses shared rewards and blockchain rails to help brands drive loyalty and customer growth at scale.”
Robbie Nakarmi, Partner at Further Ventures, added: “Through its innovative shared rewards network, Bundle now gives brands of all sizes access to larger rewards to drive higher conversions from their marketing campaigns at a fraction of the cost, creating a more effective way to engage customers. We’re excited to support the company as it expands across Asia and beyond to redefine how businesses approach incentives.”