Marquee, an AI startup developing decision intelligence software for professional sports organizations, has raised $6.5 million in funding to accelerate product development and global expansion. Investors include Axel Springer SE, Welltech Ventures, Apex Capital, AnD Ventures, 97212 Ventures and JCP. The investment will support R&D, hiring across AI, engineering and data science, and the opening of commercial offices in the US and UK.
AI-powered decision intelligence for sports
Marquee provides an AI-native platform that connects scouting, performance, tracking, video and analytics systems already used by clubs. Instead of collecting new data, the platform transforms millions of data points into player shortlists, scouting reports, tactical analysis and market insights in natural language, helping organizations make faster and more informed decisions.
The platform is already used by more than 20 professional clubs and federations, including teams in the Premier League, Serie A and Major League Soccer. Following its initial focus on football, Marquee is expanding into basketball through collaborations with NBA and EuroLeague organizations.
Expanding across global sports
The new funding will help expand the platform across multiple sports while growing engineering and AI capabilities.
Dean Bracha, CEO of Marquee, said: "The sports industry has changed dramatically over the past decade as clubs have gained access to more player and performance data than ever before. Yet most organizations are only leveraging 4 to 15 percent of the information they already have. The industry is data rich and decision poor, not for lack of effort, but because no recruitment and analytics team has the hours to work through everything that comes in. Marquee becomes a native part of front-office workflows, helping organizations unlock the full value of data and make better decisions, faster."
Steven Berelowitz, Partner at Welltech Ventures, added: "Marquee stood out because they are applying AI to one of the most complex, data-rich environments in professional sports, helping organizations turn disconnected information into intelligence shaped around their specific needs. At Welltech Ventures, we back visionary entrepreneurs and companies who understand where technology is headed and how it can be applied to solve meaningful, industry-specific challenges. We believe the team at Marquee have the vision and technical foundation to help define how AI is used across professional sports. Our investment reflects our conviction that Marquee can become the foundational intelligence layer for how clubs evaluate talent, build squads and prepare to compete."