Ideem announces the successful raising of $2.4 million in Seed funding, a critical step in turning this vision into reality. Sovereign’s Capital led the round, with support from Quona Ventures, Everywhere Ventures, Hustle Fund, Oread Angels, Network KS, and a group of respected strategic angels, all united by the belief that authentication can be both secure and seamless.
This funding marks a significant milestone for the company and, more importantly, for the platforms and users served. It enables Ideem to accelerate efforts to reduce friction, fraud, and unnecessary costs in the mobile payment experience — particularly in high-growth markets where checkout is often the largest barrier to scale.
In the digital economy, trust and speed are the defining factors at checkout. Yet, many platforms, especially those in mobile-first markets, rely on tools that hinder growth.
One-time passcodes (OTPs) remain slow, unreliable, and expensive — and still vulnerable to fraud.
Redirects confuse users, leading to drop-off moments that damage conversion.
Even tokenized auto-pay flows fail to detect account takeovers or alert users when issues arise.
These challenges are not just user experience problems; they represent trust issues, cost issues, and ultimately, growth issues.
Ideem is taking a fundamentally different approach. Authentication is integrated directly into the flow, rather than tacked on as an additional step.
The Zero-Trust Secure Module (ZSM) cryptographically binds to the user’s device to secure every transaction. There are no passcodes, no extra apps, no permissions required. Only an invisible, one-click approval that keeps users within the merchant’s app, while providing platforms with full visibility in case anything goes wrong.
This solution delivers a rare combination: robust 2FA security paired with the effortless ease of auto-pay — without the usual trade-offs.