Journey Further, a leading performance marketing agency, has announced the appointment of Ben Terry as its inaugural Chief Technology Officer. Based in London, Ben will join the Global Operations Team and report directly to CEO Robin Skidmore.
With nearly 20 years of experience in technology leadership and operational management, Ben most recently held the role of Executive Vice President of Operations at Jellyfish. As a founding partner of Splash Worldwide, a global creative production and technology agency acquired by Jellyfish in 2019, Ben played a key role in transforming a London-based print production company into a global organization with offices in London, New York, Portland, Amsterdam, and Singapore.
In his new position, Ben will lead Journey Further’s technology strategy, overseeing the development of the agency’s proprietary marketing technology platform, Salient™, while streamlining and optimizing internal systems across the business. His appointment reinforces the agency’s commitment to technological advancement and operational excellence.
"Joining Journey Further represents an extraordinary opportunity to reimagine how technology can transform performance marketing," said Ben Terry. "Throughout my career, I've focused on creating technology ecosystems that enable agencies to win and retain prestigious clients while delivering exceptional service. My vision is to leverage Journey Further's Salient™ platform to break through traditional marketing limitations, creating more useful, responsive, and impactful client solutions that drive measurable business outcomes."
Robin Skidmore, CEO of Journey Further, emphasized the strategic importance of Ben's appointment: "Today's clients face complex challenges that traditional marketing approaches can't solve. By welcoming Ben to supercharge our technology capabilities and reimagining our global operations, we're building solutions that drive measurable client outcomes through advanced performance marketing, enhanced creative experiences, and data-driven strategy."
Strategic Growth and Leadership Expansion
As part of its ambitious growth strategy, Journey Further has also made several key leadership appointments in the past year:
- Duncan Smith appointed Chief Product Officer to drive innovation.
- Lisa Vigorito's role expanded to Chief Business Officer, focusing on operational and financial efficiencies.
- Matt Kwiecinski established a dedicated Client Experience team as Chief Client Officer.
- Alex Postance named VP of Activation, overseeing performance media capabilities and operational management.
- Lydia Hinchliff appointed Senior Director of Strategy, enhancing strategic planning and execution.
- Lauren McFarland named Senior Director of Creative Experience, leading a new division focused on creative and content-driven experiences.
