Native Commerce, the AI-powered unified ecommerce platform built by retail operators to help businesses launch, manage, and scale online commerce, today announced the appointment of Michael Erhard as Chief Operating Officer. Michael joins Native Commerce after a decade at Amazon, where he led engineering and automation initiatives.
Bringing Global Operations Experience to Native Commerce
Аs Head of Operations Engineering at Amazon he was leading global robotics, automation and fulfillment infrastructure programs across Europe, North America, the Middle East, Latin America and Asia-Pacific.
Over the past 13 years, Michael Erhard has led some of the world's largest fulfillment engineering and automation programs. At Amazon, he managed a team of more than 50 engineers and senior leaders responsible for developing and delivering new fulfillment centers, warehouse expansions and operational excellence programs worldwide.
"Michael has spent years building technology and operations at a scale that very few people ever get to experience," said Marat Bolatov, Founder and CEO of Native Commerce. "As we continue growing, we need someone who knows how to build operations that can keep up with our ambitions. Michael brings that experience, and he'll play an important role in helping us build the operational foundation for the next stage of Native Commerce."
Scaling AI-Powered Ecommerce Operations
Michael joins Native Commerce as the company expands Native Commerce AI Studio, its AI-powered unified e-commerce platform that turns an idea into a complete online business, from storefront to operations, and helps it grow smarter with AI. As COO, he will focus on scaling the company's internal operations, scaling the e-commerce operations of Native's global customers, and supporting the next stage of Native Commerce's international growth.
“Amazon gave me the opportunity to work on some of the world's most complex operations, but what attracted me to Native Commerce was the chance to help shape the future of ecommerce. The team has a bold vision for applying AI far beyond building online stores removing the complexity of building a profitable eCommerce brand , and I'm excited to help turn that vision into products and operations to empower anyone to sell online ”. – said Michael Erhard, COO of Native Commerce.