SeeTrue Technologies, a Finnish deep-tech company developing next-generation eye-tracking technology, raised €2.2 million in financing led by ZEISS Ventures. Superhero Capital, North Karelia Growth Fund, Luminate, Piotr Frasunkiewicz and existing angel investors also participated. The funding will accelerate commercialization of SeeTrue’s ultra-low-power eye-sensing architecture for smart glasses, healthcare optical systems and industrial applications.
Advancing Eye-Tracking Technology
SeeTrue combines miniature sensing hardware with optimized embedded processing to address size, power and computing limitations in wearable devices. The architecture supports gaze-based interaction, attention-aware computing, user-state analysis and workflow tracking while reducing hardware footprint and processing requirements.
“We aren’t just improving eye tracking; we are shrinking it to fit the future of wearable tech. If XR and AI glasses are supposed to achieve mass adoption, eye-tracking must become invisible to the user but significantly more powerful for the device. With the backing of ZEISS Ventures, Superhero Capital, NKGF, Luminate, Piotr Frasunkiewicz, and our angel investors, we are now expanding our Joensuu team to accelerate our international commercial work to meet emerging market needs,” said Roman Bednarik, CEO and co-founder of SeeTrue Technologies.
Supporting Global Expansion
The financing will support expansion of the Joensuu team and international commercialization, while the investor network provides additional access to optics, photonics and imaging markets.
“SeeTrue is developing eye-tracking technology that has the potential to make human-machine interaction more intuitive, efficient, and seamless across healthcare and other professional workflows. We believe the company is well positioned to address key industry challenges and unlock new ways for people to interact with digital systems,” said Julian Schroth, Investment Manager at ZEISS Ventures.
“Building a category-defining hardware-software platform requires exceptional technical depth and a large underserved market. SeeTrue has both the technology and the team to capture that opportunity. We are thrilled to back this world-class team as they scale a globally competitive standard for eye-tracking,” said Juha Ruohonen, General Partner at Superhero Capital.