VibeIQ, an AI-native product decision platform for apparel and consumer goods brands, raised $22.5 million in growth financing led by Volition Capital, with participation from existing investor Venture Guides. The funding will support product development, deeper integrations, team expansion and growth across apparel, footwear, consumer goods and private-label retail.
Improving Product Decision-Making
VibeIQ provides merchandising, design and product development teams with a unified view of product lines, connecting creative direction with commercial targets, margins, regional adoption and development status. Embedded AI identifies assortment gaps, duplication, trade-offs and margin risks before development and sourcing costs are committed.
The platform serves companies including New Balance, Vera Bradley and Kizik. Customers have reduced planned SKUs, gained earlier visibility into product decisions and eliminated thousands of hours of manual work.
“AI is making product creation faster, but speed alone does not produce a better product line,” said Brian Lindauer, CEO of VibeIQ. “Brands need shared creative and commercial context to decide what should exist, what should change, and what gets cut. VibeIQ helps teams make those decisions before development begins, preserve the reasoning behind them, and carry that context forward as products move toward market. This investment will allow us to deepen those capabilities and bring them to more product categories and teams.”
Expanding the Platform
The new capital will help VibeIQ strengthen AI capabilities and integrations while expanding into additional consumer product categories and retail teams.
“AI is creating an opportunity to fundamentally transform how consumer brands make product decisions,” said Roger Hurwitz, Managing Partner at Volition Capital. “VibeIQ has built a category-defining platform that gives retail teams a shared decision layer for determining what moves forward, what changes, and what gets cut before significant cost and complexity enter the process. Brian Lindauer and the team have combined deep domain expertise with exceptional execution to address mission-critical challenges for their customers. We’re excited to support the company’s next phase of growth.”
“Our investment reflects our confidence in both the team and the enormous market opportunity ahead,” said Ben Nye, Managing Partner at Venture Guides. “VibeIQ enables customers to make better product decisions while avoiding unnecessary cost, complexity and delay. We’re proud to partner for this next phase of accelerating growth.”