Contents, a European work execution platform that orchestrates AI agents, enterprise knowledge, and approval workflows for global brands, secured a $7 million Series B extension with participation from Qatar Development Bank (QDB) and Alkemia Capital. The investment strengthens expansion across the GCC and broader Arabic-speaking markets, aligning with Gulf sovereign strategies focused on enterprise AI orchestration and governance.
Strategic Expansion into the Arabic-Speaking World
Operating natively in more than 25 languages, including 15 Arabic dialects, Contents was designed for linguistic and cultural complexity rather than basic localization. The platform addresses a market of over 400 million Arabic speakers across 22 countries, representing a combined GDP exceeding $3.5 trillion. Middle East operations are now based in Doha, serving as a hub for Arabic-language AI development and regional enterprise growth.
Orchestrating AI Beyond Model Generation
Rather than building foundation models, Contents orchestrates leading AI systems from Meta, OpenAI, Anthropic, Google, and Mistral, selecting optimal models per task without vendor lock-in. The platform manages full business workflows — from content generation and localization to compliance, approvals, and delivery — compressing multi-market campaigns from weeks into days without additional headcount.
“Most AI companies sell generation. We sell execution. The next phase of enterprise AI is not about models — it’s about who controls the workflow layer between intelligence and business outcomes. That’s the layer we are defining. With Doha as our operational base, we are building the gateway to the entire Arabic-speaking world — over 400 million people across 22 countries. No other European AI platform operates natively in 15 Arabic dialects. That’s not a feature. That’s a market position,” said Massimiliano Squillace, CEO and Founder of Contents.
Strong Enterprise Traction and Growth
Founded in 2021, Contents serves Fortune 500 and leading European brands across fashion, retail, hospitality, and financial services, maintaining 100% enterprise client retention and recognition in the Deloitte Fast 500 EMEA. Total funding now reaches $25 million, supporting accelerated regional growth and advanced AI-driven orchestration capabilities.