Donna, a proactive AI assistant built for field sales teams, announced availability for SAP Sales and Service Cloud, enabling improved field sales productivity without requiring desk-based CRM updates.
Voice-First Assistant for Field Sales
Integration with SAP Sales and Service Cloud allows field teams to prepare for meetings, capture insights through natural conversation, and automatically update CRM data in the background. The assistant supports voice-first and multi-modal workflows designed for sales professionals working on the move.
Improving CRM Adoption and Sales Efficiency
Organizations using Donna report up to 75% less administrative time, 10× higher CRM adoption, improved data quality, and conversion increases of up to 20%. The solution supports more than 40 languages and integrates with both standard and custom SAP objects for rapid deployment.
Nicolas Christiaen, co-CEO and co-founder of Donna, said: “Donna’s mission is to introduce a new era of productivity and ease for field sales teams. She guides salespeople through their day with timely nudges, prepares them before every meeting, and handles sales administration end to end, so field teams can stay fully focused on selling.”
Sanjeet Mall, Senior Vice President and Head of SAP Sales and Service Cloud, said: “Donna removes one of the biggest barriers to CRM adoption in field sales: the need to stop and log in behind a screen. By integrating deeply with SAP Sales and Service Cloud, Donna enables a screenless way of working where field teams capture and access CRM information without interrupting customer interactions. This drives real adoption.”
Christophe Rigaux, Global Sales Operations and Digital Transformation Lead at Puratos, said: “For us, Donna is much more than replacing admin. It creates a more dynamic and effective way of selling for our field sales teams: better preparation before meetings and stronger follow-up afterward as it’s not just forgotten. That’s where the real value sits for our sales organization.”