Lucidya, an AI-powered customer experience management platform focused on Arabic-language intelligence in the MENA region, announced a $30M Series B round led by Impact46 with participation from Wa’ed Ventures, Takamol Ventures, SparkLabs, Rua Growth Fund, and ARG. The round represents the largest AI investment in the region and will support platform expansion and global growth.
AI CXM Platform
Lucidya develops a customer experience platform powered by a proprietary Arabic-language AI engine with over 92% accuracy. The system enables enterprises to analyze customer data, automate engagement, and deliver personalized interactions across support, marketing, and sales functions. The platform serves organizations across telecom, BFSI, healthcare, hospitality, and government sectors in 11 countries, supporting over 75 million users.
Abdullah Asiri, CEO and Founder of Lucidya, said: “Our story started back in 2016, when we took a bet on AI long before it became a boardroom buzzword. Training Arabic language models when everyone else was exploring basic digital transformation felt audacious at the time, but that early conviction is paying off today by being the trusted partner for AI in CX by the leading organizations in the region.”
Basmah Alsinaidi, Partner at Impact46, said: “Lucidya is exactly the kind of company we look to back — founders solving real regional challenges with defensible tech and bold ambition. Their mastery of Arabic-first AI and their traction with top-tier enterprises mark them as a future category leader. We’re excited to welcome them into our portfolio and support their scale-up journey.”
Expansion and AI Agents
Funding will support development of Lucidya’s AI Agent platform, designed to function as a digital workforce for customer-facing roles. The solution enables businesses to automate operations, reduce costs, and maintain regulatory compliance while scaling customer engagement.
Abdullah Asiri added: “By expanding into AI Agents, we are no longer limited to traditional software budgets. We are tapping into the region’s labor economy, transforming workforce costs into scalable, compliant AI capacity.”