Mimir, a Norway-based AI platform automating customer support and operations for e-commerce brands, raised $600K in a pre-seed round led by Sondo Capital, with participation from Nordic tech and e-commerce angel investors. The funding follows rapid growth, profitability, and increasing demand from customers and investors.
Expanding Beyond Customer Support
Founded in 2024 by Jørgen Vartdal Halse, Jens Kristoffersen, and Øyvind Monsen, Mimir initially focused on AI-powered customer support for B2C e-commerce businesses. Today, the platform manages around 250,000 customer conversations each month for nearly 60 brands across five countries, including VILLOID, HiFi Klubben, and Holzweiler.
"Customer support is only the starting point. Our vision is to automate the operational work that slows e-commerce teams down, while giving consumers instant, personalized help around the clock. This funding round allows us to further accelerate product development, double the team, and save more time and money for e-commerce brands." - Jørgen Vartdal Halse, CEO and Co-Founder of Mimir.
Building an AI-Native Operations Platform
Mimir is developing a fully AI-native platform designed specifically for e-commerce operations. Instead of adding AI to legacy systems, the platform understands orders, deliveries, returns, and product data, allowing operational tasks to be handled end-to-end within existing workflows.
The solution enables online retailers to provide instant customer support 24/7 while reducing operational costs and manual workload.
Investor Support
The round was led by Sondo Capital, an Oslo-based venture capital firm investing in early-stage technology companies, alongside angel investors with backgrounds in companies such as VILLOID, Kry, Enode, and Whitson.
“We truly believe that customer service and e-commerce operations as we know it will be dramatically changed with AI. The Mimir team embodies exactly what we’re looking for; technically strong founders that combine a great product with a real market pull in a massive market!” - Henrik Hatlebrekke, General Partner & Co-Founder at Sondo Capital.
Growth Plans
The new funding will accelerate product development, support team expansion, and strengthen Mimir’s mission to automate key e-commerce operations while improving customer experiences for online retailers worldwide.