Udora, a Dubai-based gifting marketplace connecting customers with local sellers, has secured $10 million in private funding to accelerate expansion across the Middle East. A major focus of the investment will be the company’s planned launch in Saudi Arabia later this year, alongside continued growth in existing markets.
Expansion into Saudi Arabia
Saudi Arabia has been identified as a strategic growth market due to its rapidly expanding e-commerce sector and strong digital adoption. The expansion strategy includes partnerships with local merchants and a localized customer experience tailored to regional preferences, payment methods, and delivery expectations.
“Saudi Arabia is a key market for expansion, driven by the rapid growth of its e-commerce sector, which is expected to reach $15.88 billion by 2026,” said Slava Bogdan, Founder and CEO of Udora.
Supporting Local Businesses
Founded in 2014, Udora enables florists, confectioners, and artisan businesses to sell online without investing in their own digital infrastructure. The platform’s seller network in the UAE grew by 66.5% in 2025, with all orders fulfilled through local SMEs. The MENA region currently contributes around one-third of the company’s total GMV.
AI and Platform Development
Part of the funding will be used to enhance the platform’s technology and expand its product offering. Udora is investing in AI-powered tools to improve customer experience, automate support, and help sellers increase visibility. The company’s AI support bot already resolves 41% of customer inquiries while maintaining high customer satisfaction levels.
With continued investment in technology and regional expansion, Udora expects significant growth across its active markets in 2026.